It is common for IT services organisations to recognise the intrinsic value in a technological solution but not be able to translate this value into business value. Therefore many IT organisations frame their services in terms of technology rather than value for their customers. Ironically the customer cares little for technically how the service is delivered but rather what is delivered.

We refer to this as the IT Iceberg Effect
Below the surface exists a plethora of IT service functions, processes and solutions that work together to deliver a collection of services. Above the waterline the business only sees the output of these functions. The customer has little regard for what happens below the waterline as long as their expectations are met. We term these expectations as the Service Proposition.

We recognise the significance of the IT Iceberg Effect and aim to help the IT organisation align more closely with their customers. Therefore it is our goal to help IT organisations collate its various functions into a coherent set of services that help the customer achieve their goals.